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See exactly where you stand against your competitors — not based on gut feel, but on real public data.
The Competitor Comparison section runs a parallel sentiment analysis on each competitor you specify (or ones PollyX identifies itself), then places them side by side with your own score.
For each competitor, PollyX shows their sentiment score, the key differences in how people perceive them versus you, and where they are outperforming or underperforming relative to your brand.
This is based on the same data sources used for your own report — live web searches, news coverage, review platforms and social media — applied specifically to each competitor.
You cannot set a meaningful reputation target without knowing where competitors stand. A sentiment score of 6.5 is excellent if the industry average is 5.8, and concerning if your main competitor is at 7.9.
Competitor sentiment gaps reveal specific opportunities. If a competitor is being criticised for poor customer service and you excel at it, that's a differentiator worth amplifying in your marketing. If they're praised for something you haven't invested in, that signals a gap to close.
Competitive intelligence is a standard component of any brand audit or PR strategy. PollyX makes it available instantly, without agencies or consultants.
The claims and methodology on this page are supported by the following published research and data sources.
84% of businesses say competitive intelligence has helped them make better strategic decisions. Brands that track competitor sentiment weekly are 2x more likely to identify market opportunities.
Companies in the top quartile of brand perception relative to competitors grow revenue 2.4x faster than those in the bottom quartile.
G2's Grid methodology for competitive positioning is based on user satisfaction scores and market presence — a model PollyX adapts for sentiment-based competitor benchmarking.
Generate a real report for your brand and see this feature populated with live data.