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Catch reputation threats before they make the news.
Crisis Alerts flag specific issues identified in the data that carry a risk of escalation. Each alert has a severity level (Low, Medium, or High), a title describing the issue, and a description of where the signal is coming from and why it matters.
A Low severity alert might be a recurring complaint gaining traction on a niche forum. A High severity alert could be a coordinated negative campaign, a legal issue surfacing in news coverage, or a social media thread going viral.
PollyX identifies crisis signals by looking for: sudden spikes in negative tone, repeated appearance of specific negative keywords, coverage in high-authority media outlets, and social posts with unusually high engagement on negative topics.
The average time between a reputation crisis beginning online and it reaching mainstream media is 24–72 hours. Brands that detect early signals and respond within this window contain the damage. Brands that miss it face weeks or months of cleanup.
The cost of a reputation crisis is not just PR spend — it affects customer acquisition, employee recruitment, and investor confidence. Studies consistently show that brands that respond quickly and transparently to crises recover faster and more completely than those that delay.
Early warning is the most valuable output of any brand monitoring system. PollyX makes it available to businesses of all sizes, not just enterprises with dedicated monitoring teams.
The claims and methodology on this page are supported by the following published research and data sources.
63% of business crises could have been avoided or mitigated with earlier detection of public signals. Brands that respond within 24 hours limit reputational damage by up to 60%.
The average company loses 30% of its market value during a major reputation crisis. Small businesses face proportionally higher impacts due to lower brand resilience.
79% of corporate crises had warning signals that were visible online 2–7 days before they erupted publicly. Monitoring for early signals is the single most cost-effective crisis prevention strategy.
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