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Understand the conversations gaining momentum around your brand — before they peak.
Trending Topics shows the themes, keywords and narratives that are gaining traction in conversations about your brand right now. These are not generic industry topics — they are specific to your brand, drawn from the actual data collected during your report.
Examples might include a product feature people are suddenly talking about, a comparison with a competitor that's going viral, a news story linking your brand to a broader trend, or a customer frustration that's gaining momentum.
Topics are identified by frequency, recency, and engagement level — the combination that indicates something is actively spreading rather than settled.
Trending topics are leading indicators. They show you what will dominate brand conversations in the coming days or weeks — giving you time to prepare a response, amplify a positive narrative, or get ahead of a developing negative one.
Content teams use trending topic data to inform editorial calendars. PR teams use it to prepare proactive statements. Product teams use it to prioritise feedback. The same data serves multiple stakeholders across an organisation.
Social listening for trending topics is a core function of enterprise brand management tools that cost thousands of pounds per month. PollyX includes it in every €5.99 report.
The claims and methodology on this page are supported by the following published research and data sources.
Brands that identify and respond to trending conversations within 48 hours see 3x higher engagement on their responses than those that respond after 72 hours.
74% of marketing leaders say social listening for trending topics is essential for content strategy. Only 23% of SMEs have any form of trend monitoring in place.
Google Trends measures relative search interest over time. PollyX complements this with sentiment-weighted trend analysis from actual social and media data.
Generate a real report for your brand and see this feature populated with live data.