Question 1

What is an AI Visibility check?

Accepted Answer

It answers a question no traditional tool does: when someone asks an AI assistant about your brand instead of searching, what do they hear? We ask six assistants (ChatGPT, Claude, Gemini, Perplexity, DeepSeek and Kimi) the questions real buyers ask: best in your category, is this brand good, what do people complain about. Then we report whether you were recommended, the exact words used, which competitors were named instead, which websites the assistants cited, and how much of each answer came purely from the model's memory. It ends with concrete actions drawn from your own results.

Question 2

Why does AI visibility matter for my brand?

Accepted Answer

A growing share of buying decisions starts with an AI answer rather than a search results page, and those answers are invisible to you unless you go asking. An assistant can be recommending your competitor, describing you with years-old information, or leaving you out entirely, and no analytics tool will show it. Knowing what the AIs say, and which sources they trust, is becoming as basic as knowing your Google ranking was. We also check DeepSeek and Kimi, the assistants used by hundreds of millions of people in China and beyond, which most Western tools ignore entirely.

Question 3

How is the AI Visibility check different from the sentiment report?

Accepted Answer

The sentiment report measures what PEOPLE say: news, videos, reviews, forums and social posts, read and scored. The AI Visibility check measures what MACHINES say when asked. They complement each other: public opinion feeds the AI's training data today, and the AI's answers shape public opinion tomorrow. Both cost 1 credit.

Question 4

What data sources does PollyX use?

Accepted Answer

We combine several independent data streams: GDELT Project (global news articles from 100+ countries), YouTube Data API (video reviews, complaints, and thousands of real comments), AI-powered live web search (which scans Trustpilot, Reddit, Glassdoor, LinkedIn, forums, and more in real time), plus social and community platforms - public posts from X, TikTok and Instagram (fetched directly, filtered for ads and spam), Bluesky and Mastodon posts, Hacker News discussions and App Store ratings - Amazon product ratings where the brand sells there, and Google Reviews where it has physical locations. How many sources that adds up to depends on how widely the brand is covered: typically 200 to 1,200 sources per report, and every report shows its own exact count on the page.

Question 5

How long does a report take?

Accepted Answer

Most reports are ready in a few minutes. The exact time depends on how much data is available for your brand and how many competitors you requested. You'll see a live progress indicator and the page updates automatically when it's done.

Question 6

What if there isn't enough public data on my brand?

Accepted Answer

You're only charged for reports we can actually deliver. If we can't find enough public information to build a meaningful report - which can happen with very new, very small, or private businesses - the report won't generate and you're automatically refunded: we credit your account immediately so you can try another subject at no cost, and we'll return the payment to your card on request. When there's some data but it's limited, we still generate the report and mark it clearly as lower-confidence.

Question 7

Can I analyse any company - including competitors?

Accepted Answer

Yes. You can generate a report on any public entity: your own brand, a competitor, a product, a public figure, or even a topic. You can also add up to 5 competitors in a single report for direct comparison.

Question 8

How is the 0–10 sentiment score calculated?

Accepted Answer

It's a single measure of overall public sentiment, distilled from hundreds of real public sources - global news, YouTube videos and comments, and live web search across review sites (Trustpilot, Google, Yelp), Reddit, forums, and other public platforms. An AI analyst weighs the balance of positive versus negative opinion, accounting for how many people are talking, how strongly they feel, how recent it is, and how credible the source is, then condenses it into one number: 7–10 is positive, 5–7 mixed/neutral, and 0–5 negative. It's an AI-generated estimate designed to be directional - best for tracking change over time and benchmarking competitors.

Question 9

Does the report cover employee opinions or just customers?

Accepted Answer

By default, PollyX gives you the comprehensive picture - it analyses both consumer/customer sentiment (Trustpilot, Google, Reddit, news, social) and employee/workplace sentiment (Glassdoor, employee reviews), and labels employee perspectives clearly so you can tell them apart. If you only care about customer perception, choose 'Consumers only' when creating the report and we'll exclude all employee and workplace opinions.

Question 10

Is the improvement plan genuinely useful?

Accepted Answer

Yes - it's one of the most valuable parts of each report. Every action in the roadmap is grounded in the actual sentiment data we found (not generic advice), includes an impact/effort rating, and comes with specific step-by-step instructions on how to implement it.

Question 11

Do I need a subscription?

Accepted Answer

No - and there isn't one. PollyX is purely pay-as-you-go. You pay €5.99 per report, only when you need one. No monthly fees, no recurring charges, no commitment.

Question 12

What is your refund policy?

Accepted Answer

Reports are generated on demand and delivered immediately, so all sales are final once your report has been delivered - at checkout you request immediate delivery and waive the 14-day EU withdrawal right for that report. You are never charged for a failure, and you never have to ask: if a report hits a technical problem you get one free re-run at no cost, and if that re-run fails too, or you simply don't retry, the charge is refunded automatically. If we can't find enough public data on your subject to build a report at all, the refund is immediate. Refunds are credited to your account by default; email contact@pollyx.org if you would rather have the amount back on your original card. Credit packs are non-refundable once purchased, but credits never expire. Full details are in our Refund Policy.

Question 13

How does the PDF export work?

Accepted Answer

Every report includes a one-click PDF export button. The PDF is formatted for professional sharing - suitable for team meetings, client presentations, or executive briefings.

Question 14

Can I put my own branding on the reports (white-label)?

Accepted Answer

Yes. In Settings you can set a company name and upload a logo, and your exported PDF reports will carry your brand on the cover and footer instead of PollyX's. It's built for agencies, consultants, and in-house teams who buy PollyX reports and hand them to clients or leadership under their own name. Every account has it: fill in the white-label fields under Settings and it applies automatically to every PDF you export - leave them blank to keep the default PollyX branding.

Question 15

Can I list my reports in the public catalog, and do I earn anything?

Accepted Answer

Yes, if you want to. Any report you generate can be listed in our public catalog with one click ('List in catalog' on the report page). It's off by default - nothing you create is ever public unless you choose to list it. Listed reports show a free preview (sentiment score, platform breakdown, and key themes) so buyers see what they're getting before paying, and when someone buys a copy of your listed report you earn a free report credit as a thank-you. You can unlist any report at any time. If you'd rather keep your work private, white-label accounts (agencies and consultants) are automatically excluded from the catalog, so competitors can't see which brands you research.

	Mentions matched how volume dashboards count	Sources read how PollyX counts
What the number means	Every post that contains a keyword, counted by a machine. Nothing reads them.	Every item that was collected, filtered and weighed for your report.
Spam, ads and duplicates	Counted along with everything else.	Removed before they can touch the score.
Can you inspect the list?	No. You see totals on a chart.	Yes. Every source ships inside the report, clickable.
Typical scale	Millions of mentions.	200 to 1,200 sources per report, and each report shows its own real count.
Built to answer	How much are people talking?	What are they actually saying, and why?

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