Opens Oct 17.

AI visibility

What AI assistants say about Burger King

We asked ChatGPT

“What are the best fast food chains? Which would you recommend and why?”

Burger King was not mentioned at all

It recommended instead:

In-N-OutShake ShackFive GuysChick-fil-APopeyes

““Best” depends on what you care about (taste, price, speed, health, breakfast, regional availability, etc.). Below I’ll list widely‑liked fast food chains by category, why they’re recommended, and short picks depending on common goals - tell me your priorities and I’ll tailor recommendations. Top chains by category (U.S. focus) - Burgers - In‑N‑Out - simple menu, very fresh ingredients, widely loved where available (…”

C

60/100 AI-readiness

www.bk.com (official site, from public records) · can the AI crawlers read the site? Checked by code, not by a model.

AI assistants can read pages when answering (robots.txt):ChatGPT, Claude, Perplexity, Google, Copilot and Mistral can all fetch your pages when a person asks about you.
AI models may train on the site (robots.txt):No training crawler is blocked, so future model versions can learn about the brand from its own pages.
llms.txt for AI assistants:Not found. An llms.txt gives AI tools a reliable, curated summary of who you are.
Homepage reachable:Loads over HTTPS.
Structured data (schema.org):No JSON-LD found - machines have to guess what the company is.
Title and description:Meta description missing or too short.
Sitemap:Found at /sitemap.xml.
One live question to one assistant, asked by PollyX on Oct 15, 2026 and asked again about once a month. Assistants answer differently every time, so this is a sample, not a score. The full check asks 12 buyer questions of nine assistants and records every page each one reads. How AI visibility is measured

Is Burger King the first recommendation, and how is it described?

That was one question to one assistant. The full check asks nine assistants 12 buyer questions each, shows where Burger King is first, listed or absent, who is named instead, which pages the assistants read, and what to publish to change it.

Run the full check · €16.99 Ask it yourself, free
Looking for what real people say? See the Burger King brand sentiment snapshot.

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