Opens Oct 17.

AI visibility

What AI assistants say about Carlsberg

We asked ChatGPT

“What are the best beer brands? Which would you recommend and why?”

Carlsberg was not mentioned at all

It recommended instead:

Pilsner UrquellHeinekenStella ArtoisModelo EspecialPacifico

““Best” depends on what you like and the occasion. Below are solid beer brands and specific examples grouped by style, with why I’d recommend each - so you can pick what matches your taste, budget, and setting. Lagers / Pilsners - Pilsner Urquell (Czech pilsner) - the classic that defined the style: crisp, lightly bitter, very drinkable. - Heineken / Stella Artois - reliable, widely available “premium” lagers with clean…”

C

50/100 AI-readiness

www.carlsberggroup.com (official site, from public records) · can the AI crawlers read the site? Checked by code, not by a model.

AI assistants can read pages when answering (robots.txt):ChatGPT, Claude, Perplexity, Google, Copilot and Mistral can all fetch your pages when a person asks about you.
AI models may train on the site (robots.txt):No training crawler is blocked, so future model versions can learn about the brand from its own pages.
llms.txt for AI assistants:Present - AI tools get a curated summary of the site.
Homepage reachable:Homepage could not be fetched.
One live question to one assistant, asked by PollyX on Oct 15, 2026 and asked again about once a month. Assistants answer differently every time, so this is a sample, not a score. The full check asks 12 buyer questions of nine assistants and records every page each one reads. How AI visibility is measured

Is Carlsberg the first recommendation, and how is it described?

That was one question to one assistant. The full check asks nine assistants 12 buyer questions each, shows where Carlsberg is first, listed or absent, who is named instead, which pages the assistants read, and what to publish to change it.

Run the full check · €16.99 Ask it yourself, free
Looking for what real people say? See the Carlsberg brand sentiment snapshot.

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