Before you buy · Product guide

What you get in a Brand Sentiment Report

A private research report about what people publicly say about your subject, what drives their views and the evidence supporting the findings.

Choose this when you want to understand praise, complaints, buying concerns or how opinion differs between your brand and its rivals.

Create an account See prices and options

One report costs €20.99, one credit or one available plan check. The order form shows paid options separately.

First, tell us what to investigate

Choose a brand, product, person, topic or campaign. Add the relevant website, official names or hashtags so the research starts with the right subject.
Write the question you want answered. Choose a local market or worldwide scope, the report language and whether to focus on consumers or the wider conversation.
Name the competitors you want to compare and add aliases or exclusions for look-alike subjects. You can also supply a supported feedback CSV for the private report.

Review the scope and payment before starting. The finished research is private to your account until you choose to share it.

Part 1

The verdict

What is the overall picture, and what did we learn about my question?

The report opens with an executive summary, the evidence scope and a direct answer to your question where the material supports one.

Score and verdict: See an estimated public sentiment score out of 10 and a plain-language verdict when there is enough usable evidence. Limited coverage is surfaced in the result.
Research basis: See the market, audience, collection date, source coverage and confidence where available. The scope tells you which conversation the score describes.
What changed: If there is an earlier report for the same subject and compatible scope, see the earlier verdict and which themes or signals moved.
Campaign reception: For a campaign, see participation, standout moments and misfires where the material supports them.

What you can do with it

Read the direct answer and coverage first. Use the score as a summary of that evidence, then open the sections that explain it.

Part 2

What people say

What drives the praise, complaints and mixed reactions?

The themes explain what people talked about, what they liked or disliked, and how the evidence supports the interpretation.

Positive and negative themes: Read recurring praise and complaints, with examples or excerpts where the source can be used. Open the original evidence to check the context.
Evidence behind the findings: Inspect each theme's linked source records, host variety, dates and known copied stories. Thin linkage is explicit. New reports redirect unproductive searches within the same allowance, without forcing a sentiment balance.
Aspects and sentiment drivers: See which parts of the experience, such as pricing, product quality or service, people discuss and how they feel about them when the evidence supports a breakdown.
Emotion and emerging topics: See emotional language and topics that stood out in the material. Theme rankings and interpretations help explain the result alongside the measured counts.

What you can do with it

If delivery delays stand out, open the underlying sources. Check when they appeared and whether separate customers report the same issue before assigning a follow-up.

Part 3

Who is talking

Which places, people and dates shape the conversation?

Breakdowns show where the report found evidence and how its conversation differs across channels.

Platforms and dates: Review the platform breakdown and volume over time where dated evidence is available. The dates show when saved sources appeared.
Audience and voices: See recurring voices, audience segments and available observations about who is talking. Measured counts, observed signals and modelled estimates are labeled separately.
Reviews and coverage: The brand workspace can show review-site readings where available, with employee ratings separate. Some platforms supply aggregate ratings rather than individual reviews.

What you can do with it

Check whether a theme appears in different sources or mostly in one place. That helps you choose which audience or channel to investigate next.

Part 4

Where you stand

How do people talk about us next to rivals, and what do buyers care about?

Compare the subject with relevant competitors where coverage supports it, and inspect what people say about buying, switching or leaving.

Competitor comparisons: See scores and key differences where the evidence supports them, including what the sources praise or criticize about each rival.
Share of the conversation: See how the subject and rivals appear in the collected material. The share describes the research sample.
Buying intent and concerns: Review stated reasons to consider, choose, avoid or leave. These are signals in the material you can read and use to frame better questions.

What you can do with it

Look for a buyer concern that is common across relevant sources. Use the report to decide which product, service or communication question to investigate.

Part 5

What to do next

What deserves attention first?

The report turns its findings into recommendations, risks to review and a practical roadmap.

Issues that need attention: Review flagged risks and the evidence behind them. Check the dates and sources before deciding how urgently to act.
Actions by time horizon: See what to review this week, what to improve this month and what to plan over the next few months.
Work on the issue: Save a follow-up in the brand workspace, keep the evidence with it and revisit the outcome in later comparable research. Reply drafts are available for supported complaints.

What you can do with it

Choose a recommendation you can act on, open the evidence before assigning it, and record what you will check next time.

Part 6

The evidence

Can I trace the finding and share what I need?

Open the saved source list and check how the report supports its conclusions.

Saved sources and excerpts: Follow original links and inspect source dates, platform and market details where available. The report distinguishes verified quotes from analyst summaries when it can establish the link.
Evidence quality and your own data: Review gaps, age and market fit, and flag a wrong company or source. The owner view records any uploaded feedback file separately from public sources.
Questions about this report: Use Ask Polly inside the private report to ask about the material already collected. Review the saved sources behind important claims.

What you can do with it

Trace a decision back to the saved evidence, then choose the export or share setting that suits your audience.

What is included and what needs setup

In one report: Get the private answer to your question, the report and its saved evidence. The available sections reflect the subject, market, audience and source coverage.
When the evidence supports it: Rival comparisons, audience details, dated trends and campaign observations depend on usable material. A comparison with earlier research needs a compatible earlier report.
Set up separately: Recurring monitoring orders fresh research. Scheduled email delivery sends available results on its own schedule. Set client branding in your account, share a read-only link, or invite a colleague to one brand's latest results.

Delivery and downloads

A report usually takes about 15 minutes. We send an in-app notice and email when it is ready.

Private report and full PDF
Read the report in PollyX or download a copy of its findings and saved evidence.
Full and executive PowerPoint decks
Choose the full report deck or a 10-slide executive preset for a shorter presentation.
CSV, Excel and Markdown
Use the saved evidence tables for analysis or Markdown when you want to work with the report in a document.

Open Export files on the finished result. The brand workspace also lets you prepare client files and manage sharing. Scheduled research and scheduled delivery have separate controls.

How to read the result fairly

The score is an AI-assisted estimate from the material gathered during the report. Its market, audience and date define the result.
Volume and audience numbers describe the evidence collected. Purchase-intent signals describe what people said about buying or leaving.
Platform rules can limit which quotes, links and source rows appear in downloads or shared copies. The private report gives you the detailed evidence available to your account.

Read the methodology

Choose the question you need answered

AI Visibility check: How do AI assistants describe us, where are we visible and what sources do they use?
Brand Sentiment Report: What do people publicly praise or criticize, and what concerns recur in our market?

The Full Picture includes both for the same brand for €39.99. Read each score in the context of the research it measures.

Get started Read the AI check guide