Opens Oct 17.

AI visibility

What AI assistants say about Amazon

We asked ChatGPT

“What are the best online shopping sites? Which would you recommend and why?”

Amazon was among the recommendations

Also named:

Walmart.comeBayEtsyBest BuyTarget

“Good question - the “best” site depends a lot on what you want (electronics vs clothes vs handmade goods), how fast you need it, and whether your priority is lowest price, brand selection, sustainability, or supporting small sellers. Do you have a specific category in mind, or a top priority (price, speed, quality, returns, small-business support)? Meanwhile, here’s a short, practical guide to widely recommended onli…”

E

15/100 AI-readiness

www.amazon.it (official site, from public records) · can the AI crawlers read the site? Checked by code, not by a model.

AI assistants can read pages when answering (robots.txt):Blocked from the whole site: ChatGPT (OAI-SearchBot, ChatGPT-User), Claude (Claude-User, Claude-SearchBot), Perplexity (PerplexityBot, Perplexity-User), Mistral (MistralAI-User). Those assistants cannot read anything you publish when a buyer asks about you.
AI models may train on the site (robots.txt):OpenAI (GPTBot), Anthropic (ClaudeBot), Google Gemini (Google-Extended), Common Crawl (CCBot), Meta (Meta-ExternalAgent), ByteDance (Bytespider) are blocked, so future versions of those models will not learn about the brand from its own pages (Common Crawl feeds many models' training sets). A deliberate choice for many brands: it does not stop assistants reading the site when answering, but what they know from memory then comes from other people's pages.
llms.txt for AI assistants:Not found. An llms.txt gives AI tools a reliable, curated summary of who you are.
Homepage reachable:Loads over HTTPS.
Structured data (schema.org):No JSON-LD found - machines have to guess what the company is.
Title and description:Meta description missing or too short.
Sitemap:No sitemap found - crawlers discover pages slower and may miss some.
One live question to one assistant, asked by PollyX on Oct 15, 2026 and asked again about once a month. Assistants answer differently every time, so this is a sample, not a score. The full check asks 12 buyer questions of nine assistants and records every page each one reads. How AI visibility is measured

Is Amazon the first recommendation, and how is it described?

That was one question to one assistant. The full check asks nine assistants 12 buyer questions each, shows where Amazon is first, listed or absent, who is named instead, which pages the assistants read, and what to publish to change it.

Run the full check · €16.99 Ask it yourself, free
Looking for what real people say? See the Amazon brand sentiment snapshot.

What AI says about other brands

WayfairDepopTemuEtsyAliExpressVintedeToroCostco