Opens Oct 17.

AI visibility

What AI assistants say about JD Sports

We asked ChatGPT

“What are the best sports fashion retailers in the UK? Which would you recommend and why?”

JD Sports was the top recommendation

Also named:

DecathlonLululemonSweaty BettySports DirectFrasers Group

“Short answer - the top sports-fashion retailers in the UK are (by shopper need): - JD Sports - best multibrand/streetwear selection and latest trainer drops. JD is the UK’s leading omnichannel sports‑fashion retailer and has one of the biggest store networks for trainer/streetwear shopping. ([scribd.com](https://www.scribd.com/document/714930233/Final-Annual-Report-2022?utm_source=openai)) - Decathlon - best value an…”

B

70/100 AI-readiness

www.jdsports.de (official site, from public records) · can the AI crawlers read the site? Checked by code, not by a model.

AI assistants can read pages when answering (robots.txt):ChatGPT, Claude, Perplexity, Google, Copilot and Mistral can all fetch your pages when a person asks about you.
AI models may train on the site (robots.txt):No training crawler is blocked, so future model versions can learn about the brand from its own pages.
llms.txt for AI assistants:Not found. An llms.txt gives AI tools a reliable, curated summary of who you are.
Homepage reachable:Loads over HTTPS.
Structured data (schema.org):No JSON-LD found - machines have to guess what the company is.
Title and description:Both present and descriptive.
Sitemap:Listed in robots.txt.
One live question to one assistant, asked by PollyX on Oct 15, 2026 and asked again about once a month. Assistants answer differently every time, so this is a sample, not a score. The full check asks 12 buyer questions of nine assistants and records every page each one reads. How AI visibility is measured

Is JD Sports the first recommendation, and how is it described?

That was one question to one assistant. The full check asks nine assistants 12 buyer questions each, shows where JD Sports is first, listed or absent, who is named instead, which pages the assistants read, and what to publish to change it.

Run the full check · €16.99 Ask it yourself, free
Looking for what real people say? See the JD Sports brand sentiment snapshot.

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