Opens Oct 17.

AI visibility

What AI assistants say about Airbnb

We asked ChatGPT

“What are the best holiday rental booking sites? Which would you recommend and why?”

Airbnb was among the recommendations

Also named:

VrboBooking.comPlum GuideHipcampOutdoorsy

“Short answer - the “best” site depends on the kind of trip you’re taking. Quick picks: - Airbnb - best for variety, unique stays (treehouses, tiny homes, city apartments) and international travel. ([strmanagement.com](https://www.strmanagement.com/marketreports/STR%20Market%20Report%20Q2%202025.pdf?utm_source=openai)) - Vrbo - best for whole-home, family and group stays (beach houses, cabins). ([nerdwallet.com](https…”

A

85/100 AI-readiness

www.airbnb.com (official site, from public records) · can the AI crawlers read the site? Checked by code, not by a model.

AI assistants can read pages when answering (robots.txt):No answer-time fetcher is fully blocked; ChatGPT (OAI-SearchBot, ChatGPT-User), Perplexity (PerplexityBot), Google AI Overviews and AI Mode (Googlebot), Microsoft Copilot (Bingbot) are kept out of parts of the site.
AI models may train on the site (robots.txt):OpenAI (GPTBot), Anthropic (ClaudeBot), Apple (Applebot-Extended) are blocked, so future versions of those models will not learn about the brand from its own pages. A deliberate choice for many brands: it does not stop assistants reading the site when answering, but what they know from memory then comes from other people's pages.
llms.txt for AI assistants:Not found. An llms.txt gives AI tools a reliable, curated summary of who you are.
Homepage reachable:Loads over HTTPS.
Structured data (schema.org):Found 1 JSON-LD block (WebSite, SearchAction).
Title and description:Both present and descriptive.
Sitemap:Listed in robots.txt.
One live question to one assistant, asked by PollyX on Oct 15, 2026 and asked again about once a month. Assistants answer differently every time, so this is a sample, not a score. The full check asks 12 buyer questions of nine assistants and records every page each one reads. How AI visibility is measured

Is Airbnb the first recommendation, and how is it described?

That was one question to one assistant. The full check asks nine assistants 12 buyer questions each, shows where Airbnb is first, listed or absent, who is named instead, which pages the assistants read, and what to publish to change it.

Run the full check · €16.99 Ask it yourself, free
Looking for what real people say? See the Airbnb brand sentiment snapshot.

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