Opens Oct 17.

AI visibility

What AI assistants say about Lush

We asked ChatGPT

“What are the best natural cosmetics brands? Which would you recommend and why?”

Lush was not mentioned at all

It recommended instead:

IliaRMS BeautyKosasSaiePacifica

“Quick question before I make specific picks: do you mean makeup, skincare, haircare, or all cosmetics? Also tell me your budget and priorities (organic, vegan, cruelty‑free, fragrance‑free, allergy concerns, sustainability). I can then give a short, personalized shortlist. Meanwhile, here’s a concise, research‑backed overview and a starting list of reputable “natural/clean” brands (by category) plus why I’d recommend…”

One live question to one assistant, asked by PollyX on Oct 15, 2026 and asked again about once a month. Assistants answer differently every time, so this is a sample, not a score. The full check asks 12 buyer questions of nine assistants and records every page each one reads. How AI visibility is measured

Is Lush the first recommendation, and how is it described?

That was one question to one assistant. The full check asks nine assistants 12 buyer questions each, shows where Lush is first, listed or absent, who is named instead, which pages the assistants read, and what to publish to change it.

Looking for what real people say? See the Lush brand sentiment snapshot.