Data and methodology
Which sources a report reads, how quotes are checked and what the numbers mean.
4 articles
- Which sources does a report read?We search millions of sources: news, video, social posts and comments, forums, review platforms and more. A report reads and cites the sources that talk about the brand, after irrelevant, duplicated and spammy items are removed, and lists every one.
- How quotes are checked, and why some platforms are never quotedEvery quote in a report is matched word for word against the collected evidence before publication. Quotes that cannot be found are removed.
- What the labels on audience data meanMeasured, Observed and Modelled say how an audience figure was produced.
- Why the YouTube video list disappears after 30 daysYouTube's developer policies let us keep the video list and comments for 30 days. After that the list is removed, and the findings it supported stay.
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