Draft pages for the questions you are losing

What it does

Under What to do next, What to publish plans one page for each contested question you are losing: the page type, a working title and what the page must answer. Write a draft under a plan turns it into a first draft of that page, in about 20 seconds: a title, a short introduction that answers the buyer's question, a section for each thing the page must answer, and a short FAQ.

What it never does

• It never states a fact about you. Every price, fee, number, date, product name, policy or guarantee is left in brackets, such as [your checked bag fee], for you to fill in. The draft says how many facts are waiting for you.
• It never states facts about other companies. It points readers to their own websites instead.
• It never calls you the best or the leader, and never runs anyone down.

It is a first draft to edit, not a page to publish as it is: nothing in it has been checked against your business.

Good to know

• Up to 10 drafts per check (writing one again counts) and 20 a day.
• Copy gives you the draft in Markdown, which most website editors accept. Your PDF, slides and Markdown downloads include the drafts; shared links do not.
• Publishing the page helps only with the assistants that search when they answer. Answers given from memory change when the models are retrained.