What an AI Visibility check measures

The question it answers

It answers a question no traditional tool does: when someone asks an AI assistant about your brand instead of searching, what do they hear? We ask eleven assistants (ChatGPT, Claude, Grok, Gemini, Perplexity, Mistral, DeepSeek, Kimi, Microsoft Copilot, Google AI Overviews and Google AI Mode) the questions real buyers ask: best in your category, is this brand good, what do people complain about. Then we report whether you were recommended, the exact words used, which competitors were named instead, which websites the assistants cited, and how much of each answer came purely from the model's memory. It ends with concrete actions drawn from your own results.

The assistants

Every check asks ChatGPT, Claude, Grok, Gemini, Perplexity, Mistral, DeepSeek, Kimi, Microsoft Copilot, Google AI Overviews and Google AI Mode. Each is asked live, and wherever an assistant searches the web PollyX records the pages it read, so you see what it reads as well as what it says.

Why it matters

A growing share of buying decisions starts with an AI answer rather than a search results page, and those answers are invisible to you unless you go asking. An assistant can be recommending your competitor, describing you with years-old information, or leaving you out entirely, and no analytics tool will show it. Knowing what the AIs say, and which sources they trust, is becoming as basic as knowing your Google ranking was. We also check DeepSeek and Kimi, the assistants used by hundreds of millions of people in China and beyond, which most Western tools ignore entirely.

How it differs from a sentiment report

The sentiment report measures what PEOPLE say: news, videos, reviews, forums and social posts, read and scored. The AI Visibility check measures what MACHINES say when asked. They complement each other: public opinion feeds the AI's training data today, and the AI's answers shape public opinion tomorrow. Both cost 1 credit.

Order both together as the Full Picture.