Asking the report a specific question
What you write in "What do you want to know?" is answered directly in the report's first chapter, with the evidence behind the answer.
1 min read · Updated 22 October 2026
Write the question you actually have
What do you want to know? is required on the new report form. Be specific: "How do customers feel about our pricing compared with Aldi?" gets a sharper answer than "general sentiment". For a campaign, ask things like "Did the launch land with our target audience? Was there backlash?"
Where the answer appears
In the report's first chapter, under the executive summary, a Your question, answered card repeats your question in your own words and answers it, with:
- the answer itself;
- the lines of evidence it rests on;
- how confident the analysis is for this particular question;
- what the evidence could not tell you.
The rest of the report also leans toward your question: the search looks harder for it and the action plan takes it into account.
Follow-up questions
Every completed report has a chat for follow-up questions, answered from that report's data. See Chatting with your report.
Note: Scheduled monitoring runs have no question of their own, so their reports have no "Your question, answered" card.
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