Re-running a report and tracking change

Reports are snapshots

A report reads the web as it is when it runs and does not update afterwards. To see where things stand now, run a new one.

Run a follow-up

Create a new report with the same name. As you type, the form tells you how many times you have reported on it and the last score, and says the new report will be tracked as a follow-up. Follow-up reports on the same subject get:

• a Sentiment over time chart with every score, where you can click any point to open that report;
• a What changed since your last report card: the score move, the change in coverage, aspect moves, and themes that are new, persistent or resolved.

Keep the same market and sentiment scope as before so you compare like with like.

Let it run on a schedule

Turn on Monitor this brand on a report page and PollyX re-runs it weekly, every two weeks or monthly, at 1 credit a run. See Scheduled report monitoring.

Compare different brands

The Compare page puts every brand you have reported on side by side, from the latest completed report on each, ranked by score, with what is driving each one. It uses reports you already have and costs nothing.