Reading your report

Above the chapters

• Badges next to the title: the subject type or campaign tag, and "[Market] sources only" for a single-market report.
• Sentiment over time: on the second and later reports on the same subject, a chart of every score. Click a point to open that report.
• Brand hub: the link under the title opens the brand's hub, with every report and AI check on it.
• How is this score calculated? A short explainer you can open.

The six chapters

1. 1The verdict. The executive summary and score with its word (from "Strongly negative" to "Very positive"), the answer to your question, how a campaign landed (campaign reports) and, on a follow-up report, what changed since last time.
2. 2What people say. What is driving sentiment up and down, the emotional tone, the score by aspect (quality, price and value, delivery, support, ease of use, trust), positive and negative themes with real quotes, and trending topics.
3. 3Who is talking. Platform by platform, the mention timeline over 26 weeks with spikes flagged, audience segments (communities that often disagree with each other), and who is talking: places, languages and account types, each labelled by how it was measured.
4. 4Where you stand. Competitor comparison, with what the same sources praise and criticise each rival for, share of voice, the industry benchmark where there is enough data, purchase intent, and what AI assistants tell buyers about you.
5. 5What to do next. Insights written from the report's own figures, with what to do this week, this month and in the next three months; then crisis alerts, recommendations and a three-phase improvement roadmap, each action grounded in what was found.
6. 6The evidence. Every source, listed and clickable, with how it was collected, plus the quote verification tally and a check for review-bombing or campaign spikes.

Sections with too little evidence behind them are left out rather than padded, so not every report has every section.

Labels worth knowing

Figures in the report are PollyX's own calculations, not metrics published by the platforms analysed. Audience figures are marked Measured, Observed or Modelled; see What the labels mean.