How the 0 to 10 sentiment score works

What the score is

It's a single measure of overall public sentiment, distilled from hundreds of real public sources - global news, YouTube videos and comments, and live web search across review sites (Trustpilot, Google, Yelp), Reddit, forums, and other public platforms. An AI analyst weighs the balance of positive versus negative opinion, accounting for how many people are talking, how strongly they feel, how recent it is, and how credible the source is, then condenses it into one number: 7 to 10 is positive, 5 to 7 mixed/neutral, and 0 to 5 negative. The score is PollyX's own calculation and is not a metric published or endorsed by any of the platforms analysed. It's an AI-generated estimate designed to be directional - best for tracking change over time and benchmarking competitors.

Reading the number

• 7 to 10: positive. People mostly speak well of the subject.
• 5 to 7: mixed or neutral. Real strengths, and recurring complaints.
• Below 5: negative. The criticism outweighs the praise.

Why a score changes between reports

A new report reads the web as it is that day, so the score moves when opinion moves. When you report on the same subject again within a few weeks, the analysis is told the previous score: small differences in which posts happened to be collected do not move the number, and a real shift is explained in the summary, naming what changed. The What changed since your last report card shows the score move, the coverage change, aspect moves and which themes are new, persistent or resolved.

To compare like with like, keep the same market and sentiment scope between reports.

What the score cannot tell you

It is an estimate of public sentiment, not a survey with a margin of error, and review platforms over-represent unhappy customers. The Methodology page explains the method and its limits in full.