Opens Dec 17.

Results by type of buyer, and by your own tags

Say which buyer asks each question and see how often the assistants name you, and name you first, for each type of buyer. Labels organize the answers you already have: nothing is asked again and nothing extra is charged.

2 min read · Updated 11 November 2026

What it shows

Where you stand, by type of buyer groups a check's questions by the buyer you said asks them. For each type of buyer it shows how often the answers named you, how often they named you first, and the brand named instead most. A second table, Where you stand, by tag, does the same for your own tags.

Both are counted in code from the answers the check already holds. Labelling asks no assistant anything, costs nothing and changes no score.

Label a check you already have

On a completed check, find Who asks each question? and choose Label your questions by buyer. Type the buyer beside each question, for example first-time buyer, price-sensitive buyer or business buyer. A box at the top sets one buyer for every question that has none yet. Choose Save buyer labels and the table appears at once. Change the buyer labels opens the list again, and saving it empty removes the table.

Label a new check

On the new check form, open Organize questions with tags and buyers and fill in the buyer beside each question, with up to six tags per question, separated by commas.

Good to know

  • A label is a name of up to 40 characters, and a check takes up to 12 different buyers. The same buyer in another letter case is one buyer.
  • A question has one buyer and can have several tags. A question with two tags counts under both.
  • Labels are saved with the question set, so later checks on the same questions keep them and the tables can be compared from check to check.
  • A label is never sent to an assistant. To find out what the assistants tell a particular buyer, the question itself has to say who is asking: see "Questions as a particular buyer" in Editing the questions.
  • The tables are on the check's page, on the Questions page of your brand hub and in your PDF, slides and Markdown.

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